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Showing posts from August, 2018

Sustainable Beauty

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Okay, so get this. Sustainability is a big thing these days, as it should be. Consumers are becoming more and more environmentally conscious, and businesses are taking notice; however, eco-friendly beauty products are still a little more difficult to come by. Just think of the billions, that’s right, BILLIONS of Q-tips and cottons swabs that are produced and discarded each year. While these products may be biodegradable, it’s hard to ignore the harm that the production and chemicals do to the environment. The UK has even taken measures to ban cotton balls and cotton swabs. I have asked a couple of people how often they use cotton swabs to adjust their makeup, and nearly all of them said yes. The ones that said they did not said it was because they didn’t like throwing them away after every use and buying new ones all the time. Imagine if this was solved. A reusable, eco-friendly, and recyclable makeup adjuster, or cotton swab, if you will. The stem would be produced from recycled m...

The Benefits of Rewarding Your Customers

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I recently encountered a marketing technique that isn't new, but I never really noticed how clever it was until now. Like many others in the area, I am a member at planet fitness and make frequent visits to the gym. When you sign up for your membership, you are given the option to sign up for a rewards program. With every visit to the gym, you earn points that can be exchanged for goods such as protein drinks, snacks, and most interestingly to me, t-shirts or a free month of membership fees. The reason that I find these two particular rewards so interesting is because one month of membership fees is only $10 while a t-shirt carries a $20 value, however, the t-shirt requires far fewer points to earn. It costs more for the company to give away a free t-shirt, yet they will do so for very few points. The reason for this is because people will be able to earn the t-shirt quicker than the free membership, and it is something than can be used for a much longer period of time, therefore, ...

Presentation and Packaging are Key

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As a hopeful future owner of a coffee house, it is very important to keep up with trends and standards in the industry. I have always loved the comforting atmosphere of coffee houses and the smell of coffee and baked goods wafting through the air, so that's why I have always wanted to be able to help bring that same feeling to others by opening my own coffee shop. This desire led me to work in the coffee industry as a barista at a locally owned coffee house for the past year and a half so that I could learn more about the inner workings of a shoppe. I also try and visit other shoppes when I'm out traveling to see the different ideas and approaches that other shoppes take. As a barista, not only is it important to provide a quality product but also to present the customer with a beautiful beverage. There's nothing quite as satisfying as handing someone their drink and seeing them smile and take a picture of it. While that may be a bit of an ego booster for the barista, that...