So, it may seem obvious that having signage on your business front is important, but in a lot of cases it is becoming less prevalent as a lot of businesses are relying on e-marketing and other forms of advertisements. However, the importance of good signage remains the same, especially when it    comes to small  businesses. Many small businesses cannot afford big billboards or TV commercials, so signage is an important advertising tool to consider. I plan on opening a coffee shop/music store one of these days, so clearly I have been doing research on the market and effective techniques. One of the major things I keep coming across is that the majority of new customers discover a cafe because they pass by its physical location. However, if you don't have an eye-catching store front with good signage, these potential new customers are likely to just keep walking without even noticing you're there. After learning this, it seems pretty obvious to me now, because whenever I visit a...
 
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