Advertising....More Than Just Billboards
A lot of times when we think of marketing our immediate thought is advertisements; however, that is not very accurate. Marketing includes everything about your product or service from the packaging, pricing, distribution, advertisement, etc. It's not just about pushing your product in front of customers, but it's also about determining who your customers are, what your customers want and need, making your product fill that need, and then communicating that to your potential customers. With that being said, advertising is a crucial component to marketing, though. That step comes once you have developed your product or service and determined what message you are trying to communicate to your audience. Once your message has been determined, then advertising and communicating that to your customers is incredibly important. In today's age, advertisements don't just come in the form of billboards or T.V. commercials though. With so many companies competing for that same