Big Data for Small Businesses

So, you know those strangely specific ads that you see on Instagram, Facebook, Twitter, etc. that seem like they're talking directly to you? Well, you can thank big data and targeted display advertising for those. It always seemed that these types of ads were just to be used by big companies, but the growing popularity of the software has made them more readily available for small businesses as well. This has been a huge advantage for small businesses. You can use a variety of criteria to determine whom your ads will target. Anything from age, location, time, interests, etc. can be used to target individual consumers. Maybe there's a big event happening in your area; well, you can arrange that the attendees of the event see your advertisement on whatever social media platforms that they use. Or maybe you're trying to draw the attention of young parents or middle aged outdoor enthusiasts. You can easily do that with these types of advertisement programs. This type of advertising has been a game changer for businesses. Instead of just putting your ads out there in hopes that an interested party will stumble upon it, you can place your ads directly in front to those that would already be interested. There are also many resources for doing market and demographic research that are available to small businesses. No longer is this type of technology exclusive to those companies with deep pockets.

Resources for advertisement programs:
https://www.businessnewsdaily.com/6358-big-data-solutions.html
https://delmarvabroadcasting.com/digital-ad-targeting/

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