Have a Personality, Not Just a Presence

In today's market, it's so important to be able set your business apart from your competition. The main way that a lot of businesses do this is not only through product differentiation, but also having a unique brand image. Consumers are no longer interested in the traditional advertisements of the past. They want to see more genuine, relatable content. Some choose to do this through their social media presence or the use of user generated content. Through social media, companies such as Wendy's, Taco Bell, and Denny's have created a sassy, sarcastic image that consumers love. Whenever these brands respond to tweets or comments with a creative response, users are more inclined to share these comments with their peers which is exactly what the brands are aiming for. Interacting with your customer base through social media helps garner a loyal customer base by presenting your brand as more than just a company but also as a "friend." Creating a unique image will have a greater impact on your target market as apposed to just displaying your product, so that's why it's so important to put a face and personality on your brand rather than just presenting your product to consumers.

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