Communicating Through Colors
Have you ever wondered why the color red may make you feel more urgent or aggressive while blue makes you feel calm and serene? That's the effect of colors. Different colors can provoke different reactions or emotions in people, so that's why they are so important when it comes to advertising products and communicating a message to customers. More vibrant colors can draw attention more quickly and encourage action while lighter colors may invoke a sense of calmness and trust. The effect of colors is so real that even car insurance companies will charge you more for your policy if the car you drive is red because it can cause you to be a more aggressive driver. So knowing what you're trying to communicate through your branding and advertising can better communicated through the color scheme you choose to represent your brand.
Red: As previously stated, red can create a sense of urgency or anger in a viewer. That's why it is used in stop signs and caution signs. It is also very effective for clearance signs because it draws attention and encourages people to act.
Blue: The color of serenity and trust. Blue is commonly used help encourage productivity and provoke a sense of calmness.
Green & Brown: Green is most commonly seen in environmental or outdoor based products and initiatives. It reminds the viewer of nature and sustainability.
Purple: Purple is associated with wisdom, loyalty, respect, and creativity. It is commonly used in beauty products.
Orange & Yellow: These colors help provoke a sense of optimism and happiness. While these are bright colors, they are excellent at drawing attention which makes them excellent choices for warning and caution signs.
Black: A sign of danger and strength. Often times black can be used to demonstrate strength and intelligence, but it can also promote weariness if used too frequently.
White: White is often associated with purity and cleanliness. That's why it is often times seen used in doctors offices.
It is important to understand what message you are trying to communicate to your customers and use colors effectively. Using the correct color scheme in your packaging and advertising can demonstrate coordination and help to better cultivate and communicate your brand's message.
Red: As previously stated, red can create a sense of urgency or anger in a viewer. That's why it is used in stop signs and caution signs. It is also very effective for clearance signs because it draws attention and encourages people to act.
Blue: The color of serenity and trust. Blue is commonly used help encourage productivity and provoke a sense of calmness.
Green & Brown: Green is most commonly seen in environmental or outdoor based products and initiatives. It reminds the viewer of nature and sustainability.
Purple: Purple is associated with wisdom, loyalty, respect, and creativity. It is commonly used in beauty products.
Orange & Yellow: These colors help provoke a sense of optimism and happiness. While these are bright colors, they are excellent at drawing attention which makes them excellent choices for warning and caution signs.
Black: A sign of danger and strength. Often times black can be used to demonstrate strength and intelligence, but it can also promote weariness if used too frequently.
White: White is often associated with purity and cleanliness. That's why it is often times seen used in doctors offices.
It is important to understand what message you are trying to communicate to your customers and use colors effectively. Using the correct color scheme in your packaging and advertising can demonstrate coordination and help to better cultivate and communicate your brand's message.
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